Who needs 100 features and 1,000 combinations of apps when the goal is simple... Sell. We wanted an easy way to get sales done, followup, and be notified. No frills.
Organize contacts (or don't), Set times and notes for a call, get notified however you want when it's time. Track your productivity and analyze your performance. Simple stuff always pays off most.
Private Beta: Until Mid-March
Public Beta: 2 Months
Launch: After that. =)